What Are Post Versions?
When you create a post targeting multiple platforms, you can write different text for each platform while sharing the same media. This lets you tailor your message for each audience without creating separate posts.
How to Use
- Create a post and select multiple social accounts
- Write your default caption — this is used for all platforms
- Click on a specific account at the top to create a version for that platform
- Write a custom caption for that platform
- The original caption is used for all other platforms
Why Use Versions?
- Character limits differ — Twitter is 280 chars, Instagram is 2,200, Facebook is 5,000
- Tone differs — What works on TikTok might not work on LinkedIn
- Hashtag strategy differs — Instagram uses many hashtags, Twitter uses few
- Same media, different message — One photo shoot, tailored captions per platform