What You Need
- An Instagram Professional Account (Business or Creator) — not a personal account
- A Facebook Business Page linked to your Instagram account
- You must be an admin of the Facebook Page
Instagram requires a linked Facebook Page to work with third-party tools. If you haven't set this up yet, follow our How to Link Facebook & Instagram guide first.
How to Connect
- Go to your workspace and click Accounts in the sidebar
- Click the + button to add a new account
- Select Instagram from the list
- You'll be redirected to Facebook — log in and select the Facebook Page linked to your Instagram
- Grant all the requested permissions (publishing, insights, etc.)
- You'll be redirected back with your Instagram account connected
Post Types
When creating a post for Instagram, you can choose between:
- Post — Standard feed post (up to 10 images in a carousel, or 1 video)
- Reel — Short-form video, optionally shared to feed
- Story — 24-hour story (single image or video)
Troubleshooting
- "No Instagram accounts found" — Your Instagram isn't linked to the Facebook Page you selected. Follow the Facebook & Instagram Linking Guide.
- "Permissions error" — Make sure you granted all permissions during the Facebook authorization step. Try disconnecting and reconnecting.
- "Token expired" — Facebook tokens expire periodically. Go to Accounts and click the refresh icon on your Instagram account to re-authenticate.